The science of cleverness
The electricity and gas supplier Energia has launched a new €2m multi-platform campaign to woo customers over from other utility providers.
Called "The Cleverness Test," the campaign was created by the Dublin agency Boys and Girls, and is based on the central idea that "clever people choose Energia."
Directed by Oskar Bard, with production by Hobby, the campaign will run across TV, radio and out-of-home.
Using a bit of role-reversal, the ad depicts cute guinea pig scientists performing various cleverness tests on human subjects and eventually coming to the conclusion that only clever people choose Energia for their gas and electricity needs.
Sunday Indo Business