The fight is on as 3e secures ringside rights for UFC bout
Published 08/06/2014 | 02:30
TV3's second channel – 3e – is close to inking a deal to show the Dublin fight between Ultimate Fighting Championship's dapper Irish superstar Conor McGregor and Brazilian Diego Brandao, which is set for July.
It's the latest high-profile rights deal hoovered up by the Ballymount-based TV group as it continues its scorched-earth policy before the arrival of UTV's new Irish station next year.
TV3 is spending up to €20m buying up rights for high-profile shows and sporting events as well as commissioning a swathe of home-produced content ahead of UTV's arrival.
The station had its best-ever ratings last month, buoyed by shows including Nadia Goes to Hollywood, fyi, Uploaded and The Graham Norton Show. 3e, like TV3, is focusing on more home-produced and event-driven content into 2015.
Latest figures show that 3e is closing the ground on bitter rival UTV. In May 2013, 3e had a 2.07 per cent Adult 15+ share compared to 3.40 per cent for UTV. This gap has shrunk over the last year, with 3e rising to a 2.18 per cent share and UTV dipping to 3.29 percent last month.
The 3e newbies also racked up a significantly higher share than State-owned TG4. The Irish language station had a 1.77 per cent share compared with 3e's 2.18 per cent share.
Sunday Indo Business