Tesco Puts families First in campaign
Campaign of the week
Following on from the success of its award-winning Christmas campaign, Tesco Ireland has embarked on a new campaign which once again uses real people in every-day situations.
Called Family Makes Us Better, the campaign was created by Rothco with media planning and buying by Initiative. For the next three years, Tesco is putting families at the heart of advertising and marketing initiatives.
The total spend for the campaign, which was launched earlier this week, will be around €3.2m and it will run across TV, outdoor, radio, social and digital, as well as on all Tesco-owned assets.
Sunday Indo Business