Sports broadcaster Setanta posts €750,000 loss
The Luxembourg-based unit of Irish sports broadcaster Setanta posted a €741,309 loss in 2011, according to accounts just filed in the duchy and seen by the Irish Independent.
That follows a €543,000 loss posted by the firm – Setanta Sports Hibernia S.a.r.l. – in the previous financial year.
The Luxembourg firm is the one with which subscribers to Setanta here have their contracts.
Setanta confirmed this week that it has signed a deal with BT to show the BT Sports channels, including ESPN, from August 1 to Setanta subscribers in Ireland.
It will offer an additional 38 Premier League matches a year, including 18 top-tier games, to add to the 33 matches Setanta already has rights to air.
Setanta currently offers two premium sports channels in Ireland, Setanta Ireland along with Setanta Sports 1.