Saturday 21 October 2017

Sky sets up €2m Irish TV production fund

Sky has met with Irish producers (file photo)
Sky has met with Irish producers (file photo)
Samantha McCaughren

Samantha McCaughren

Sky Ireland has set aside €2m for Irish programming and has met with Irish producers seeking ideas for a new show.

Zai Bennett, director of programmes at Sky Entertainment, and other Sky executives have visited Dublin in recent months to meet with independent producers.

"We wanted to formalise it, put a fund in place and go out formally looking for pitches, which we have done," said JD Buckley, managing director of Sky Ireland. "They have until the end of October to come back and pitch ideas and really, we are looking for the next big hit for Sky One. We want one show and clearly, if it is a success, we want to go again next season.

"Three genres have been outlined: factual entertainment; 'scaled entertainment', which is reality-type shows with a twist, such as a link to a movie franchise; and comedy entertainment."

"We view this as the start, rather than a one-off," added Buckley. "For that kind of budget, we could be looking at something pretty significant. Whatever show we commission needs to be able to travel. It will be in Ireland and the UK on Sky One and hopefully it can be sold on internationally."

Sky Ireland previously had success with Moone Boy.

Sunday Indo Business

Also in Business