Tuesday 25 July 2017

Sky brings on-demand streaming service Now TV 'tailored for Irish audience' to our shores

Pictured at the Ireland launch of NOW TV in the Science Gallery, Dublin 2 was Ann-Marie MacKay, Sales and Marketing Director, Sky and NOW TV, Ireland Pic Julien Behal.
Pictured at the Ireland launch of NOW TV in the Science Gallery, Dublin 2 was Ann-Marie MacKay, Sales and Marketing Director, Sky and NOW TV, Ireland Pic Julien Behal.
Louise Kelly

Louise Kelly

Sky has officially launched its ‘no-strings’ online-streaming service Now TV here, offering yet another non traditional option for Irish viewers.

The popularity of on-demand viewing has spiked in recent years with almost half of us watching media on our phones and significantly less tuning into scheduled live TV.

NOW TV looks set to capitalise on this growing trend - and target the younger demographic - by offering contract-free monthly 'passes' to view 'Entertainment', 'Cinema' or 'Sports'. 

The service - which has been available in the UK for the last five years - has been tailored to suit Irish viewers habits, according to Ann-Marie MacKay, Sales and Marketing Director, Sky and NOW TV, Ireland.

"We developed the product specifically for Irish customers in terms of the channels on there including the TV3 player, the All 4 app etc," she told independent.ie.

"The channels are slightly different in the UK but there's still 10 channels and all the big ones like Sky Atlantic and Sky Living are there."

Users of the online-only TV service can watch movies, sport and live television on smart phones, tablets, smart TVs, through Apple TV and Google Chromecast.

So how does Ann-Marie think the service compares with perceived competitors such as Netflix and other on-demand services?

"It is actually a very different service to Netflix as, not only can you watch live TV, you have the catch up service as well as the players," she said.

"It's very different from both live and catch up as well as the 250 Box sets, the 1,000s of movies on demand and also the sports content."

The Now TV box - "which effectively turns your TV into a Smart TV" - costs €25 on its own but this can be purchased with a two month deal with an Entertainment or Cinema Pass for €40.

On a monthly basis, the Entertainment pass costs €15 with 250 box sets on demand; the Cinema pass - with access to over 1,000 movies - will set you back €15 per month.

The Sports pass behaves a little differently; users of the services can opt for a €10 day pass, a €15 week pass or a €50 month pass.

The NOW TV Box is available at leading retailers from the end of May while the passes are available to buy from today.

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