Friday 24 February 2017

Setting sport free again

Eir Sport's new campaign
Eir Sport's new campaign

With the start of the Premiership in England only weeks away, the battle to win over sports fans as subscribers has gone up a notch following Eir's decision to offer its line-up of sports channels free of charge to its existing 370,000 broadband subscribers.

To promote the offer, the Dublin-based media agency DDFH&B has created a new campaign for Eir Sport called We're Setting Sport Free. Vizeum is the media agency on the account.

Shot on location in Dublin's Docklands - with additional green-screen pick-ups in Black Star Studios in London - the campaign features Riyad Mahrez of Leicester City as well as Ian Madigan of Bordeaux Begles and Cillian O'Connor of Mayo.

Sunday Indo Business

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