Monday 5 December 2016

Reworking the Proclamation for the homeless

John McGee

Published 27/03/2016 | 02:30

Homeless actor Tommy KD outside the GPO on O'Connell Street in a scene from the new advert for Dublin Simon Community
Homeless actor Tommy KD outside the GPO on O'Connell Street in a scene from the new advert for Dublin Simon Community

With Easter week in full flow and the centenary of 1916 being celebrated around the country, the Dublin Simon Community has launched a campaign to highlight the fact that, 100 years on from the Easter Rising, nobody should be fighting for their lives on the streets of Dublin.

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Dublin Simon Community also works with homeless people in Kildare, Meath and Wicklow.

Created on a pro-bono basis by Irish International, with OMD handling the media, the campaign for the Dublin Simon Community was filmed around the capital and takes in locations like the GPO, the Four Courts, Mount Street Bridge, Moore Street and Dublin Castle, all of which are key 1916 landmarks.

With an emphasis on social media, the campaign will also air on Sky, UTV and TV3.

The ad itself features Tommy KD, an actor, singer and who is also homeless. In the past he has also featured on RTE's Love/Hate.

Throughout the ad, Tommy carries a sleeping bag emblazoned with the 1916 Proclamation - and is seen reading it from different locations as he walks the city, almost invisible to its indifferent inhabitants who go about their business.

"This weekend's activities are a time for remembrance and reflection. The Proclamation had ambitions for equality and freedom, cherishing all of the children of the nation equally.

"Yet 100 years on we are surrounded by a catastrophic and ever worsening homeless crisis, where 6,000 men, women and children are trapped in emergency accommodation or sleeping rough on our streets - with countless others living in fear of losing their home" says Annemarie Brennan, Communications and Marketing Manager with Dublin Simon Community.

"The campaign will remind people that while the Centenary celebrations are focused on 'rememberance, reflection and reimagine'. there are large numbers of our community still struggling for their basic fundamental human rights," she adds.

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