Thursday 8 December 2016

Revealed: INM titles dominate daily and weekly newspaper market - new figures

* Irish Independent, Sunday Independent and Sunday World all top market sectors
* Some 1.2 million newspapers sold every week across INM titles

Published 18/08/2016 | 13:22

Over 1 million newspapers sold every week across INM titles
Over 1 million newspapers sold every week across INM titles

Independent News & Media titles continue to dominate the Irish newspaper market, topping the quality daily, quality Sunday and popular Sunday newspaper markets.

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Latest ABC figures reveal that the Sunday Independent continues to be Ireland’s highest selling newspaper with 64.7pc of the quality Sunday market share.

This figure (199,210 copies) is more than twice that of its nearest competitor, the Sunday Times (77,455 copies).

Furthermore, the Irish Independent accounts for almost half of all sales in the daily newspaper market, selling 102,537 copies compared to The Irish Times with 72,011 copies and the Irish Examiner at 30,964 copies.

The Sunday World also continues to be the highest selling newspaper with sales of 162,938 per week, equalling 45.9pc of all papers sold in the popular market each Sunday.

The latest figures confirm that the Irish Independent, Sunday Independent, Sunday World and The Herald, Dublin’s favourite daily newspaper, achieve sales on average of 1,197,795 copies per week.

“The first half figures prove our readers value the quality of our print titles which continue to dominate across both the daily and Sunday markets," said INM Editor-in-Chief, Stephen Rae, in reponse to the figures.

"Our strong performances once again display the Irish Independent and the Sunday Independent as Ireland’s leading quality daily and Sunday newspapers, the Sunday World as the biggest title in the popular market and The Herald as Dublin's favourite newspaper.

"At INM we invest in serious journalism and these figures reflect how important our trusted brand of journalism is to our readers.”

New Sunday Independent Business Editor

The Sunday Independent's Media and Marketing page - edited by John McGee - has become essential reading in Sunday Business. The section will now be edited by leading business journalist Samantha McCaughren, who takes up her position as Sunday Independent Business Editor from September.

Meanwhile, the Irish Independent's strong performance was bolstered by its acclaimed coverage of the Ireland 2016 commemorations of the 1916 Easter Rising, agenda-setting analysis of Election 2016, and the resulting long negotiations on the formation of a new minority Government - not to mention the focus on Sport extending the broadsheet section from Saturday into Monday.

“The latest ABC figures clearly show that INM titles are outperforming their competitors across the print newspaper market," said Karen Preston, Group Advertising Director, INM.

"These strong numbers reflect the extensive reach available to advertisers on behalf of our clients across our market leading titles. Reaching 2.4 million readers weekly across our print and online offerings, INM offers advertisers a unique opportunity to engage effectively with their target audiences."

Sales of digital editions up 100pc annually

In addition, sales of the digital edition of The Irish Independent and Sunday Independent were up 100pc on last year, with the Irish Independent reaching sales per issue of 1,602 and 1,684 respectively.

Geoff Lyons, Commercial Director, INM concludes: “Our products are constantly evolving to meet our readers’ needs and expectations, these ABC figures demonstrate that INM titles are the leaders in creating newspapers and magazines that readers want. With 1.2 million copies sold every week, our premium products continue to drive the most footfall, sales and revenue for our newsagent partners nationwide”.  

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