TOURISM Ireland has teamed up with British crisp brand Walkers in an effort to boost late-season travel from Britain.
In a nationwide campaign, running until the end of 2013, Tourism Ireland’s logo is appearing on a massive 145m multi-packs of Walker Crisps and on their website. The promotion encourages British consumers to enter a competition on the Walkers website, called ‘Gary’s Great Ingredient Hunt’ after brand ambassador Gary Lineker, for a chance to win a cash prize, as well as discounted days out in Ireland, which include special two-for-the-price-of-one admissions to 50 Heritage Island visitor attractions across Ireland.
Walkers Crisps is the third most popular overall brand among British 16-to 34-year-olds, which Tourism Ireland says is ideal for its key target market.
Samsung takes notes on rugby
SAMSUNG has signed a new deal with Leinster Rugby, which will see it become the Official Technology Partner to the three times Heineken Cup winning club.
The deal involves an innovative new means of marketing key Samsung products like the Galaxy Note 10.1 – the rugby team will soon be using this and other devices to help track and analyse players’ daily training and well-being, to help create personalised fitness and medical programmes.
The Samsung Note 10.1 will allow players and coaches to access training programmes and statistics on the move.
The convergence of content between devices allows for seamless sharing directly from the device giving the coaches the real time data required to make tactical decisions.
Setanta Sports to show NBA games
THE LA Lakers and New York Knicks are coming to Irish screens. Setanta Sports has confirmed it will benefit from BT Sport’s new deal which gives it the exclusive rights to air 200 live NBA games.
Seven games a week will be aired, including the play-offs and finals.
They will be available on the Setanta Sports pack, which includes BT Sport 1 and BT Sport 2 as well as ESPN since August.
Dublin ready for New Year bash
THE LINE-UP for this year’s Dublin New Year’s Eve festival has been unveiled, and the city has scheduled a real blow-out to send off the year of The Gathering with a bang. The festival will span four days, kicking off with a Gathering event at Leopardstown Races on December 29 with performances from Mary Black and Finbar Furey.
The following day is Love Dublin Day, a celebration of the city’s flair for music and literature with a number of free pop-up events across quirky venues. New Year’s Eve will be marked with two flagship events: the Procession of Light, where over 1,000 people will parade through the city.
We’ll also see the return of the NYE Countdown Concert, sponsored by Three, in College Green. Last year’s Countdown Concert saw crowds of over 10,000 on the streets of Dublin. This year’s festival atmosphere will be amplified by stunning projections on Trinity College to see out the final few hours of 2013. Tickets are €25.
On New Year’s Day the city hosts a Big Brunch in Temple Bar’s Meeting House Square with a special children’s programme. Grown-ups can browse market stalls, enjoy a vintage tea dance and a céilí and hang their New Year’s resolutions on The Resolution Tree.
Three gets Last Word on Today FM
MOBILE phone company Three is the new sponsor of Today FM’s The Last Word.
Three said the sponsorship will help reach its key target market, businesses. The Last Word, which is hosted by Matt Cooper, is one of Ireland’s most popular drivetime shows for 20–44-year-olds with a daily reach of 158,000 listeners.
Lidl spends €400k on Christmas
LIDL is pouring €400,000 into its Christmas campaign as competition hots up in the run up to the busiest time of the year.
The campaign centres around Lidl’s deluxe offering and has launched across TV, radio, print and digital. It includes a 60 second television ad entitled “Cookies for Santa”, directed by Brian Durnin.
Promotions include recipe cards from chef and brand ambassador Paul Flynn.