Business Media & Marketing

Saturday 23 September 2017

Postscript: Local radio stations keep GAA rights

Media & Marketing

Electric Ireland has sponsored the GAA All-Ireland Minor Championships
Electric Ireland has sponsored the GAA All-Ireland Minor Championships
Google offices, Dublin
WhatsApp is the top chat app in the world outside of China.
Sarah McCabe

Sarah McCabe

The debate as to whether we should pay for TV coverage of GAA matches rages on, but freely-accessible radio coverage by local stations is a sure thing for the next three years at least. The Independent Broadcasters of Ireland has just signed a rights deal with the GAA that will see 20 local radio stations broadcast live GAA match commentary to 26 counties.

In other GAA news, Electric Ireland has launched a new TV and cinema campaign to highlight its sponsorship of the GAA All Ireland Minor Championship . The campaign taps into the lives of young players.

The ad shows Minor players outside of matches: at school, sitting exams, experiencing the first flush of romance and attending their debs. Director Aoife McArdle of Antidote Films relied on street casting and real GAA players rather than actors.

WhatsApp beats its own buyer

Messaging service WhatsApp has overtaken new owner Facebook's own messaging service as the top chat app in the world outside of China, a new survey has revealed.

Market research firm Global Web Index found WhatsApp was used by 40pc of the global mobile internet audience in mid 2014. Facebook came second and Skype came third.

Over half of Whatsapp users said the service has overtaken traditional SMS texts as their primary method for sending messages. No wonder Facebook is paying €14bn for it.

Google to review course content

Dublin alone is home to virtually all of the giants of the digital world. But again and again, industry experts warn that Ireland's workforce lacks the skills to staff these companies.

In an attempt to address this The Digital Marketing Institute has brought together executives from major digital brands and agencies, including Google, Twitter and Facebook. This advisory council will review its digital marketing courses to ensure programmes deliver skills actually needed by industry.

"A common theme we hear again and again is that the under-availability of digital marketing competence is a barrier to growth across all industries" said Google's Martin Murray.

Mail Online not the big earner

Mail Online has reported revenue growth of nearly 50pc for the third quarter.

Taking in £15m (€19m), it made up for a £3m fall in print advertising revenues at the 'Daily Mail' and 'Mail on Sunday'.

But Mail Online remains a drop in the ocean of British publisher DMGT's £457m quarterly revenues.

Its latest results show the company is benefiting from a shift away from consumers, who have resisted paying for online content, towards businesses customers.

It generated £275m by selling information to institutional investors, insurers, oil and gas and healthcare companies.

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