Saturday 10 December 2016

Pat Kiely appointed as TV3 managing director

Paul O'Donoghue

Published 07/01/2016 | 02:30

TV3's Pat Kiely
TV3's Pat Kiely

TV3 owner Virgin Media has appointed the station's commercial director Pat Kiely as its new managing director.

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Mr Kiely has over 20 years experience in the Irish advertising and media business. He began his career at the advertising group Saatchi & Saatchi and spent a decade at various agencies, rising to media director of the group DDFH&B. He joined TV3 in 1998 and was part of the launch management team as director of sales.

Virgin Media Ireland chief executive Tony Hanway said Mr Kiely is "a very experienced leader in television with a wealth of commercial experience.

He added: "I am convinced that under Pat's dynamic leadership TV3 is well positioned for continued growth and development."

Mr Kiely said: "Having been part of the TV3 story since launch, I am both thrilled and honoured to take on this role. TV3 is without doubt one of the biggest success stories in recent Irish media and I look forward to building on this.

"I am particularly excited to take up this position as we enter a new era for the business under our new owners Virgin Media and as part of the Liberty Global family."

Virgin Media Ireland closed the deal to acquire TV3 in December. Virgin, one of the biggest providers of broadband, phone and TV services in Ireland. is a subsidiary of international cable giant Liberty Global. Liberty is owned by Irish American billionaire John Malone, who made a series of investments in Ireland recently including the acquisition of the InterContinental Hotel in Ballsbridge, Dublin and the Limerick Strand Hotel. TV3's former CEO David McRedmond left the station in December after the €87m sale of the business was approved.

The broadcaster was sold by UK private equity group Doughty Hanson, which bought TV3 for about €265m in 2006.

Although it has faced increased competition for advertising revenue with the entrance of UTV Ireland into the market last year, TV3 management have been upbeat about the future.

It is expected to follow up its success in winning the Irish broadcasting rights to the 2015 Rugby World Cup by bidding for more sports rights this year.

Mr Kiely's appointment is subject to regulatory approval by the Broadcasting Authority of Ireland.

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