Tuesday 26 September 2017

Parents warned over kids treats

A still from Safefood's anti-obesity campaign
A still from Safefood's anti-obesity campaign
Independent.ie Business Desk

With 25pc of children throughout Ireland now overweight or obese, Safefood's latest advertising campaign in its war on childhood obesity focuses on parents by encouraging them to break the bad habits they have developed by recognising, limiting and reducing the amount of unhealthy treats their kids are consuming.

This work is inspired by recent Safefood research which revealed the massive and growing problem of repetitive "invisible treating" with treats becoming part of the daily routine and many kids getting a treat at least once a day if not more.

The campaign was created by McCannBlue and has been rolled out on TV, radio, OOH at key purchase points as well as a number of social and digital channels.

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