O'Reilly's Irish TV close to deal with Verizon and is set to appear on Saorview and Virgin Media
Published 24/04/2016 | 02:30
Irish TV is on the brink of completing a deal with the US telecoms giant Verizon that will see the channel reach 1.2 million American homes in the Boston region.
The channel is also close to completing a deal to get on Saorview and Virgin Media's television platform, chief executive Pierce O'Reilly told the Sunday Independent.
"Hopefully we will prove that there are value and interest and engagement levels that will enable us to roll it out on other platforms as well," O'Reilly said of the Verizon deal.
"There is agreement there that Irish TV is going to be carried with Verizon in Boston, it's with legal teams at the moment," he added.
Irish TV announced on Thursday that it had signed a deal with Tata Communications to appear on that company's media platform.
"We're very close to getting on Saorview and Virgin next month as well. We would be on Saorview if we had a Minister for Communications," said O'Reilly.
Asked if the company would consider a fundraising, O'Reilly said the company was "extremely happy" with the arrangement it has with its sole investor John Griffin, who sold a majority stake in taxi company Addison Lee for £300m in 2013.
O'Reilly said the deal with Tata would allow the company to deliver its 'over-the-top' (OTT) service - delivering television via the internet - around the globe. He believes that OTT is the future of television. The Tata deal will see Irish TV content available on services like Amazon Fire, Google Chromecast and Apple TV.
The company has just opened its first Dublin office, which O'Reilly said would bring it closer to advertising agencies. It plans to offer geo-targeted opportunities to the agencies.
"Our expansion into the US gives Irish businesses an easy route to a targeted audience," he added.
Sunday Indo Business