Saturday 21 October 2017

Orchard thieves steals a first

Campaign of the week

Orchard Thieves
Orchard Thieves Business Desk

The Dublin-based creative agency Rothco has created an Irish advertising industry first for its client Orchard Thieves, the cider brand which is owned by Heineken Ireland.

The TV ad for the campaign, which is called Start Bold/End Bold is a palindrome-style ad that is "fully reversible" as the narrative works in both directions.

The ad follows a group of friends on their night out, seeing them party from day to night. In reverse. It then sees them start their night in darkness and party straight through into the morning. Viewed either forwards or backwards, the ad is one piece of film that, whichever way you view it, delivers the same story.

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