Online publishers to suss out latest digital innovations at inaugural showcase
The latest digital innovations from online publishers are on show today at the inaugural IAB Digital Upfronts showcase.
The event, which is taking place in Dublin's Convention Centre, is set to be the first of its kind in Ireland.
Agencies and advertisers will hear about forthcoming innovations and premium digital offerings from online publishers and adtech suppliers.
Presenting companies have 45 minutes each to present their most premium digital offerings.
The content is targeted at all executives involved in digital strategy, creation and planning, both agencies and brands.
Presenting companies include Distilled SCH, Electric Media, Facebook, Independent News & Media, Journal Media, Maximum Media, Mirror Media and YouTube.
“Innovation is at the heart of digital success," CEO IAB Ireland Suzanne McElligott said.
"We are really looking forward to showcasing these new offerings to the Irish ad Industry.”