Friday 28 July 2017

Offaly toothpaste company set to give us a ‘Baywatch’ smile

Beverly Hills Formula has themed with Paramount Pictures
Beverly Hills Formula has themed with Paramount Pictures

Ellie Donnelly

An Offaly-based toothpaste firm has themed with Paramount Pictures UK to celebrate the release of the new Baywatch film.

Beverly Hills Formula, a teeth whitening toothpaste, has made the move in line with a new growth strategy to drive awareness and sales in Ireland, the UK, and internationally.

In return for Paramount providing a prize for the toothpaste’s customers, the toothpaste company will use the Baywatch name on its products.

“The Baywatch collaboration with Beverly Hills Formula is a great pairing because the original programme was huge in the 90s. This was also the time that we launched our first whitening toothpaste - when everyone wanted that ‘Hollywood smile,’” Chris Dodd, ceo of Beverly Hills Formula said.

“As a brand, Beverly Hills Formula has expanded substantially and is now distributed in excess of thirty countries globally. This partnership with Paramount is an integral part of a larger strategy to increase brand awareness and develop the business,” Dodd continued.

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