Newspaper body holds showcase to highlight power of print advertising
NewsBrands Ireland held a “town hall” event in Dublin last night to showcase the power of print advertising.
The event was aimed at highlighting the effectiveness of print advertising as a medium to potential advertising buyers.
The newspaper body, which represents 16 newspaper titles, provided media planners with a complete overview of the newsbrand media landscape.
According to NewsBrands, print advertising drives 25pc of all sales delivered by media.
Publishers showcased numerous print and digital products – displaying the depth and breadth available to advertisers within the newspaper market.
Speaking at the event, director of NewsBrands Ireland, Dara McMahon said: “The newspaper market is constantly growing and evolving. That’s one of the things that makes newspapers so exciting. Something else that we should all be excited about is that newspaper advertising works.”