Saturday 10 December 2016

Newspaper body holds showcase to highlight power of print advertising

Published 16/09/2016 | 10:29

Geoff Lyons, Commercial Director at INM and Karen Preston, advertising director INM at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers
Geoff Lyons, Commercial Director at INM and Karen Preston, advertising director INM at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers
From l to r are, Marian Slevin, group research manager INM, Olga Chambers, account manager INM, Gill Verrecchia, account manager INM, Niamh McDonald, account manager INM and Carla Bass, marketing executive INM at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers
From l to r are, Marian Slevin, group research manager INM, Dara McMahon, director of Newsbrands, and Gill Verrecchia, account manager INM, at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers
Carla Bass, Marketing executive INM, at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin
The event was aimed at highlighting the effectiveness of print advertising as a medium to potential advertising buyers

NewsBrands Ireland held a “town hall” event in Dublin last night to showcase the power of print advertising.

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The event was aimed at highlighting the effectiveness of print advertising as a medium to potential advertising buyers.

The newspaper body, which represents 16 newspaper titles, provided media planners with a complete overview of the newsbrand media landscape.

According to NewsBrands, print advertising drives 25pc of all sales delivered by media.

Publishers showcased numerous print and digital products – displaying the depth and breadth available to advertisers within the newspaper market.

Speaking at the event, director of NewsBrands Ireland, Dara McMahon said: “The newspaper market is constantly growing and evolving. That’s one of the things that makes newspapers so exciting. Something else that we should all be excited about is that newspaper advertising works.”

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