Thursday 29 September 2016

Netflix in dramatic bid to capture new Asian audiences

Published 01/07/2016 | 02:30

Ted Sarandos, chief content officer of Netflix Inc., speaks during an event at the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 6, 2016
Ted Sarandos, chief content officer of Netflix Inc., speaks during an event at the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 6, 2016

Netflix will continue to look into the possibility of entering China, a senior company executive said yesterday, as the video streaming service seeks to grow its subscriber base outside its US home.

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"Since China is a great opportunity, we continue to look into China," said Ted Sarandos, Netflix's chief content officer, at a media event in Seoul.

Netflix is trying to counter slowing growth in the US with its move in January to launch in more than 130 new markets worldwide. But the streaming service remains absent in the world's most populous country, where content providers face stringent regulations and censorship challenges.

The company has also struggled to make headway in other large Asian markets due to a dearth of local content.

"The weakest point for Netflix, people say, is the local content, but that's because we need time to learn not just the market and box office but about what and how Korean people watch," Sarandos told reporters. Netflix is looking at various investment opportunities in Asia to improve its offerings, he said without elaborating.

Irish Independent

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