Máire's Mortgage is now a memory
Campaign of the week
Following on from the success of the 'Last day of Kate and Mick's mortgage' campaign, AIB has embarked on the latest iteration of its mortgage-promotion campaign, which features real bank customers talking about what it feels like to have the mortgage finally paid off and the problems that they faced along the way.
The new campaign introduces Maire, who talks about her own mortgage journey and the challenges she overcame after returning to settle in Ireland with her two daughters, having lived in France for a number of years.
The campaign, which was created by Rothco, with media handled by Starcom, is being delivered across TV, print, digital, video and out of home.
Sunday Indo Business