Wednesday 7 December 2016

MediaCom Ireland names McPartlin as chief executive

Published 13/05/2016 | 02:30

Peter McParlin tasked with strenghtening the ad agency’s offering
Peter McParlin tasked with strenghtening the ad agency’s offering

Advertising agency MediaCom Ireland has appointed Peter McPartlin to the newly created role of chief executive.

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Mr McPartlin has been tasked with strengthening the brand offering in Ireland. He has over 30 years of experience in Irish media, having spent time at Aegis Media, UTV, The Irish Times, and Independent News and Media, the parent company of this newspaper.

Prior to joining MediaCom Mr McPartlin was chief executive of Communicorp's Today FM for four years.

"The opportunity to take on the new CEO role in Ireland is one that was hard to resist," Mr McPartlin said. "What is even more exciting is the opportunity to work with the team in Dublin on some iconic brands, as well as the potential to further grow the business in Ireland," he said.

MediaCom UK and Ireland chairwoman Karen Blackett described Mr McPartlin as a "stellar marketing and media expert".

"Peter will be tasked with continuing the growth of the agency by fully embracing our Contents and Connections planning approach in the Irish market.

"Peter is also the very best there is in the market at developing, attracting and retaining talent, which is core to our People First philosophy."

Mr McPartlin has received numerous industry accolades. The DIT graduate has won three gold Marketing Institute AIM awards, as well as winning Marketing Magazine's 'Agency of the Year' on three occasions.

Irish Independent

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