Saturday 29 April 2017

McCannBlue ad passes test

DBS’s Success Starts Here campaign
DBS’s Success Starts Here campaign

With second-level students now thinking about life after school, Dublin Business School (DBS) is targeting them with a multi-platform campaign that includes TV, VOD, OOH, press, display and social.

Called Success Happens Here, the campaign was created by the Dublin-based creative agency McCannBlue for DBS and aims to highlight the college, the largest independent third-level college of its kind in Ireland, as a viable option,

With over 110 full and part-time courses, DBS is owned by the US educational company Kaplan.

It in turn works with over 40 university partners across the USA, UK, Ireland and Australia.

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