Wednesday 26 October 2016

Maxol ad lifts your spirits

Published 05/06/2016 | 02:30

Anna, star of Maxol's Little Girl campaign
Anna, star of Maxol's Little Girl campaign

As part of a €7.5m brand re-positioning project which kicked off in 2012, Maxol has embarked on its first brand-advertising campaign in over 20 years.

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Owned privately by the McMullan family, the group has over 100 forecourts around Ireland and its new campaign, entitled Little Girl, aims to highlight Maxol's customer experience by being at the heart of communities around Ireland.

The multimedia campaign was created by Owens DDB and follows the story of a young girl called Anna who, before entering the Maxol station, is feeling downcast, having lost a match. Her experience at the Maxol station and its onsite Moreish cafe, however, soon lifts her spirits.

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