Saturday 19 August 2017

Make a minute spreading joy

The Dairygold ‘Make a Minute’ campaign
The Dairygold ‘Make a Minute’ campaign
Independent.ie Newsdesk

Independent.ie Newsdesk

Dairygold, the market leader in the Irish spreads category, has embarked on a new summer campaign aimed at getting people to set aside a minute to do the "good stuff" that matters to them - including spreading Dairygold on a piece of bread.

As part of the campaign - called Make a Minute - faux street art was done in sites around Dublin, and a brief went out to aspiring film-makers and members of the public to submit videos of what their minute entailed.

More than 2,500 video submissions were received, and these were pieced together to make up the brand's new TV ad which is running on all the main channels.

The creative for the campaign was developed by Rothco, with Vizeum handling the media buying.

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