Madigan stars in Avonmore ad
With sales of nutritional supplements and drinks now one of the fastest-growing retail categories, the Glanbia-owned Avonmore Protein Milk has launched a new campaign aimed at boosting sales of the product that is aimed consumers who eat or drink high protein products as part of a fitness regime.
First launched in 2014, Avonmore Protein Milk's campaign was created by the Dublin agency Goosebump, part of the DDFH&B Group and is a fully-integrated cross-platform campaign that features Bordeaux out-half and former Leinster player Ian Madigan.
Called Always in Session, the campaign dwells on all aspects of the target consumer's fitness regime, their experiences and their goals.
Sunday Indo Business