Friday 28 October 2016

Irish Independent: the market leader

INM titles dominate the quality Sunday, quality daily and popular Sunday sales

Published 19/08/2016 | 02:30

INM Editor in Chief Stephen Rae. Photo: Arthur Carron
INM Editor in Chief Stephen Rae. Photo: Arthur Carron

The quality newspaper market continues to be led by the Irish Independent.

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Ireland's best-selling daily newspaper accounts for almost half of all sales (49.9pc) in the sector, selling 102,537 copies compared to 'The Irish Times' at 72,011 copies and 'The Irish Examiner' at 30,964 copies.

Independent News and Media (INM) titles dominate in the latest ABC figures across daily and weekly print titles, with the Irish Independent, 'Sunday Independent' and 'Sunday World' all topping their markets.

More than one million newspapers are sold every week across INM titles.

The strong performance of the Irish Independent was bolstered by its acclaimed coverage of the commemorations of the 1916 Easter Rising, its agenda-setting analysis of Election 2016 - and the resulting long negotiations on the formation of a new minority Government - and its focus on Sport extending the broadsheet section from Saturday into Monday.

The latest ABC audit of newspaper sales in Ireland shows that INM titles continue to dominate the Irish newspaper market, topping the quality daily, quality Sunday and popular Sunday newspaper markets.

According to ABC figures from January to June 2016, the 'Sunday Independent' continues to be Ireland's highest-selling newspaper, with 64.7pc of the quality Sunday market share, at 199,210 copies - more than twice that of its nearest competitor. The strong performance by the 'Sunday Independent' comes amid continued innovation and development of the product.

In the popular Sunday market, the 'Sunday World' also continues to be the highest-selling newspaper with sales of 162,938 per week, equalling 45.9pc of all papers sold in the popular market each Sunday.

The latest figures confirm that the Irish Independent, 'Sunday Independent', 'Sunday World' and 'The Herald' achieve sales on average of 1,197,795 copies per week.

Sales of the digital edition of the Irish Independent and 'Sunday Independent' were up 100pc on last year, reaching sales per issue of 1,602 and 1,684 respectively.

INM Editor in Chief Stephen Rae commented: "The first-half figures prove our readers value the quality of our print titles, which continue to dominate across both the daily and Sunday markets. Our strong performances once again display the Irish Independent and the 'Sunday Independent' as Ireland's leading quality daily and Sunday newspapers, the 'Sunday World' as the biggest title in the popular market and 'The Herald' as Dublin's favourite newspaper.

"At INM we invest in serious journalism and these figures reflect how important our trusted brand of journalism is to our readers."

Remarking on the figures, Karen Preston, INM Group Advertising Director, said: "The latest ABC figures clearly show that INM titles are outperforming their competitors across the print newspaper market. These strong numbers reflect the extensive reach available to advertisers on behalf of our clients across our market-leading titles. Reaching 2.4 million readers weekly across our print and online offerings, INM offers advertisers a unique opportunity to engage effectively with their target audiences."

Geoff Lyons, Commercial Director, INM, concluded: "Our products are constantly evolving to meet our readers' needs and expectations, these ABC figures demonstrate that INM titles are the leaders in creating newspapers and magazines that readers want. With 1.2 million copies sold every week, our premium products continue to drive the most footfall, sales and revenue for our newsagent partners nationwide."

Irish Independent

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