Wednesday 28 June 2017

Irish Independent shortlisted for global media award

Mairead Cullinane of Meades Newsagents helps Munster Rugby Paul O'Connell sell Irish Independents outside Meades Newsagents, Clonakilty.
Mairead Cullinane of Meades Newsagents helps Munster Rugby Paul O'Connell sell Irish Independents outside Meades Newsagents, Clonakilty.
Donal O'Donovan

Donal O'Donovan

The Irish Independent's innovative weekly Munster, Leinster and Connacht rugby supplements have been shortlisted for a global award that acknowledges excellence in media sales and marketing.

The Irish Independent is shortlisted from a total of 578 entries from 38 countries for this year's INMAs (International News Media Awards).

The newspaper is in the final six in the category 'Best Idea to Grow Single-Copy Sales' for the provincial rugby supplements initiative.

The shortlist was drawn up following a rigorous adjudication process.

The judging panel, from 15 countries, comprises 33 executives representing the world of media and marketing.

Also shortlisted in the same category are two entries from the APN Australian Regional Media, as well as Venezuelan title 'Diario Panorama', German newspaper 'Bild' and Norwegian title 'VG'.

The Irish Independent is an official partner of Leinster, Connacht and Munster Rugby.

Each Friday regional rugby supplements are specially created for fans in the three provinces, a popular initiative that has helped increase circulation and advertising revenue.

In its overall adjudication the INMA looked at different aspects of the move including the Irish Independent presence in the provincial stadia, activation on match days and key initiatives with sponsors such as Bank of Ireland and its joint 'Sponsor for a Day' competition.

The overall winners will be announced on Tuesday, May 12.

INM marketing director Geoff Lyons said: "We are proud partners of provincial rugby in Ireland and it is very pleasing to see that our work in activating our sponsorships with Connacht, Leinster and Munster Rugby has been recognised on the international stage."

Irish Independent

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