Saturday 24 September 2016

Irish Independent now accounts for 50.4pc of the quality newspaper market in Ireland

Published 19/02/2016 | 02:30

Photo: Getty Images
Photo: Getty Images

In a league of our own, the Irish Independent's lead in the quality newspaper market has been extended.

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The latest ABC audit of newspaper sales in Ireland shows the Irish Independent's market share has risen again to 50.4pc of all sales - up 0.1pc on the previous year in a highly competitive market.

Selling 108,460 copies, the Irish Independent outstrips our competitors combined, with the 'Irish Times' at 74,092 copies and the 'Irish Examiner' at 32,648 copies.

Day after day, the Irish Independent gives our readers a high-value product, packed with agenda-setting news, insightful comment, incisive business analysis, intriguing features and top-ranking sport, along with a range of leading magazines and supplements, including health&living, Farming Independent, Motoring, Choice, Business Week, Property, Review, Weekend and the highly acclaimed 1916 Collection.

Independent News & Media (INM) titles continue to dominate the newspaper market, topping the quality daily, quality Sunday and popular Sunday newspaper markets.

The latest figures confirm the Irish Independent, 'Sunday Independent', 'Sunday World' and 'The Herald', achieve sales on average of 1,259,261 copies per week.

INM officially launched its digital-led news hub in September 2015. The new centralised news hub facilitates the management of editorial and content for the Irish Independent, 'Sunday Independent', 'The Herald', 'Sunday World' and Independent.ie.

INM Editor-in-Chief Stephen Rae commented: "We are delighted to see our titles put in strong performances and grow market share. Readers trust the Independent brand of journalism and it is driving audience across our print and online titles. The Irish Independent has grown to account for 50.4pc of the quality newspaper market during the week. The 'Sunday Independent' had an outstanding year and now accounts for 65.6pc of quality sales every week. The 'Sunday World' had a strong six months, growing its share of the market."

Remarking on the figures, Karen Preston, Group Advertising Director at INM, said: "The latest ABC figures highlight the dominance of INM's titles in the print and online newspaper market. These figures show clearly that INM's titles offer extensive reach to advertisers, both current and potential, and provide a platform from which brands can target more readers than any other news agency.

"In short, INM provides an exceptional opportunity for brands to reach and engage key demographics and target audiences on a daily and weekly basis."

Geoff Lyons, Marketing Director at INM, concluded: "As the leading newspaper group on the island of Ireland, Independent News & Media strives to develop products in line with our readers' needs."

 

* The Sunday Independent continues to be Ireland's highest selling newspaper with 65.6pc of the quality Sunday market share with 211,856 copies, more than twice that of its nearest competitor, the 'Sunday Times', on 80,023. It also achieved an increase in market share of 0.8pc in 2015.

* The Sunday World' also continues to be the highest selling newspaper in the popular Sunday market, with sales of 175,060 per week, equalling 47.4pc of all papers sold in the popular market each Sunday. It also increased its market share in 2015 by 0.5pc.

*The Herald' is Ireland's largest all-day paper selling 44,317 copies of its morning and evening edition. It holds 18.1pc of the daily popular market.

* The Irish Independent continues to lead the quality daily newspaper market, accounting for 50.4pc of all sales. It increased its market share by 0.1pc on the previous year by selling 108,460 copies compared with 'The Irish Times' at 74,092 copies and the 'Irish Examiner' at 32,648 copies.

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