Sunday 30 April 2017

Ireland's best-selling newspaper

The latest figures confirm that the Sunday Independent, Sunday World, Irish Independent, and The Herald, Dublin's favourite daily newspaper, achieved sales on average of 1,128,105 copies per week (stock photo)
The latest figures confirm that the Sunday Independent, Sunday World, Irish Independent, and The Herald, Dublin's favourite daily newspaper, achieved sales on average of 1,128,105 copies per week (stock photo)

Independent.ie Newsdesl

The Sunday Independent remains the undisputed leader in the weekend quality market.

We continue to be Ireland's highest-selling newspaper, with more than twice the market share of our nearest competitor, new figures show.

The latest ABC audit of newspaper sales in Ireland shows that this newspaper accounts for 63.8pc of the quality Sunday market share (191,594 copies). That's more than twice that of our nearest rival, the British-owned Sunday Times (78,658). According to the figures, covering the period from July-December 2016, Independent News & Media titles have consolidated their dominance in the Irish newspaper market. The INM brands are the most popular, topping the quality Sunday, quality daily and tabloid Sunday newspaper markets.

The latest figures confirm that the Sunday Independent, Sunday World, Irish Independent, and The Herald, Dublin's favourite daily newspaper, achieved sales on average of 1,128,105 copies per week.

INM Editor-in-Chief Stephen Rae said: "Our titles in the daily and Sunday sectors are the market share leaders.

"The Irish Independent now accounts for more than half of all quality daily newspapers sold, the Sunday Independent, 63.8pc of the quality Sunday market, and Sunday World, 44.7pc of the popular Sunday market."

INM Group Advertising Director Karen Preston said: "These ABC results show the strong position that INM titles offer our advertisers. With 1.1m sales every week across our titles, we are able to connect brands to their key demographics and target audiences on an unparalleled basis.

"Our recent INM/Amarach Newspaper Buyers Survey shows our readers spend 101 minutes reading the Sunday Independent against an industry average of 66 minutes, demonstrating how highly engaged our readers are with their newspaper."

Sunday Independent

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