INM’s digital strategy extends to The Herald and Sunday World
Published 13/08/2014 | 15:16
Independent News & Media ((INM) is extending its digital-first strategy to include the Sunday World and The Herald which will lead to the creation of a seven-day news content centre.
The move, which will result in the integration of the editorial staff at both publications, is also designed to optimise the news offerings of the two titles and maintain Independent.ie’s leading position as the country’s biggest news-breaking website with over 9m unique users in July.
As part of the new initiative, reporters will file first to digital, ensuring that audiences across online and print will be provided with the most credible news offering, as it happens.
The editorial reorganisation has also been designed to future-proof both titles and is in line with the company’s commitment to a digital future.
Stephen Rae, editor-in-chief at INM, said that the company’s early stage experience with digital news under the Independent.ie banner has been a resounding success, with the delivery of the most prominent digital news offering in Ireland and phenomenal growth patterns.
“This is a fundamental restructuring of the production and reporting process by taking advantage of new systems, improvements and work-flows that have already been successfully introduced across the Irish Independent, Sunday Independent and The Herald,” he added.
“This approach, based on an audience-first strategy, will also ensure the continued uniqueness and identity of The Sunday World and The Herald."
Gerry Lennon, Managing Director, The Sunday World, added: “Our new publishing systems give us the opportunity to significantly improve workflows and efficiencies, sharing content across multi -platforms while maintaining the core values and unique content of both Sunday World and The Herald.”
The move is part of the overall ongoing group re-organisation of INM.
As a part of the integration, there will be a programme of voluntary redundancies. Employees have been informed and the company, with immediate effect, is engaging with its editorial staff to discuss the redundancies.