Saturday 22 October 2016

INM titles continue to dominate newspaper market, new ABC figures show

Published 20/08/2015 | 14:05

CHANGES: Stephen Rae
CHANGES: Stephen Rae
The offices of Independent Newspapers on Talbot Street in Dublin

Independent News & Media (INM) titles continue to dominate the Irish newspaper landscape, new circulation figures show.

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According to ABC figures from January to June 2015, in the daily market the Irish Independent leads in the quality newspaper market and accounts for 50pc of all sales at 109,524 copies compared to The Irish Times with 76,194 sales, and 33,198 at the Irish Examiner.

The Irish Independent also grew market share by just under 1pc in the period.

The Sunday Independent is Ireland’s biggest selling newspaper with 64.9pc of the quality Sunday market share at 213,549 copies, over twice that of its nearest competitor, the Sunday Times with 82,748 copies.

It also increased market share by 1.3pc this year compared with 2014.

The Herald sells 48,133 copies of its morning and evening edition and holds 18.7pc of the daily popular market.

The Sunday World also continues to be the highest selling newspaper with sales of 178,867 per week, equalling 47.1pc of all papers sold in the popular market each week, according to the figures.

For the first time, INM has audited its digital editions.

The combined print and digital edition sales of the Irish Independent are  110,325 and Sunday Independent is 214,409.

The latest figures show that the Irish Independent, Sunday Independent, Sunday World, and The Herald; Dublin’s daily newspaper, achieve sales on average of 1,290,225 copies per week.

INM Editor-in-Chief Stephen Rae commented: “Today’s ABC figures confirm how INM titles have performed very strongly in the daily and Sunday markets. It proves once again the connection our papers have with the Irish people. The Irish Independent now accounts for 50pc of the quality newspaper market during the week and the Sunday Independent accounts for 65pc of quality Sunday sales. In the Sunday market generally, our two titles the Sunday Independent and Sunday World command 55.4pc of the total market.

“The Irish Independent exhibited its valued place in Irish society, selling more copies daily than the rest of the quality daily market – the Irish Times and the Irish Examiner – combined.”

Karen Preston, Group Advertising Director at INM added: “These latest figures show clearly that INM’s titles offer an extensive reach to advertisers. With over 1.2 million copies purchased each week, INM titles have the ability to target more readers than any other news agency, creating a great opportunity for brands to connect with key demographics and target audiences on a daily and weekly basis across all our platforms.”

Geoff Lyons, Marketing Director, Independent News and Media said: “Our passion at INM is our readers and we are steadfast in our focus on delivering the very best newspapers and magazines in the country for our customers." 

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