Thursday 8 December 2016

INM Commercial Director Geoff Lyons named on prestigious CMO 100 list

Published 16/11/2016 | 17:33

Geoff Lyons, Commercial Director at INM and Karen Preston, advertising director INM at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers
Geoff Lyons, Commercial Director at INM and Karen Preston, advertising director INM at the Newsbrand Ireland town hall event in the Smock alley Theatre, Dublin. Picture credit; Damien Eagers

INM's Commercial Director Geoff Lyons has been named in the top 25 of the CMO 100 list.

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The CMO (Chief Marketing Officer) 100 list celebrates the leading industry experts in marketing in Ireland today.

Published in the latest issue of Business and Finance magazine, Mr Lyons places 21st on the list for his work at INM.

The magazine praises the 'vast and ever-changing skill set' of those on the list and commends them as being "crucial figures in steering their companies and their communications."

Mr Lyons is joined in the top 25 by other market leaders such as Kenny Jacobs of Ryanair, Cliona Hayes of Communicorp and Mariana Espinosa of HSBC.

He joined INM in 1999 as an advertising executive. He was promoted to 'Sunday Independent' advertising manager in July 2004 and then became Irish Independent marketing manager.

He was promoted to group marketing manager in December 2009, and Group Marketing Director in 2013.

He was appointed to his current role of Commercial Director in July of this year.

Yasmin Namini, the president of the International News Media Association, presents INM marketing director Geoff Lyons with his trophy for the Irish Independent’s provincial rugby
supplements at a ceremony in New York.
Yasmin Namini, the president of the International News Media Association, presents INM marketing director Geoff Lyons with his trophy for the Irish Independent’s provincial rugby supplements at a ceremony in New York.

"I'm pleased to be recognised among such great marketing talent from across the country, and want to commend Business and Finance magazine for recognising the great work done here", Mr Lyons said.

"Change is the only constant in marketing, and keeping up with the pace and staying agile is crucial. We're becoming increasingly important in the strategic decisions of the business as we reflect back the messages of our customers to the company, and evolve to drive more data-driven marketing", he added. 

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