Independent.ie and TV3 partner to bring Rugby World Cup clips to online audience
Published 20/09/2015 | 02:30
Independent.ie visitors will have exclusive access to clips from all 48 matches of the Rugby World Cup 2015 as they happen, as part of a new deal with TV3.
Visitors to Independent.ie will also have access to post-match highlights and press conferences, giving readers with unique access to the tournament.
"This deal means that our readers will enjoy full 360 degree coverage for the Rugby World Cup - in-depth reporting and analysis across our titles and website and in-match blogging and clips of matches as they happen online," said INM marketing director Geoff Lyons. "We are a one-stop-shop for Rugby World Cup coverage."
TV3 commercial director Pat Kiely said: "With all 48 matches live and exclusive on TV3, these clips and highlights will further feed the nation's insatiable rugby appetite over the next six weeks."
The competition kicked off on Friday but the final does not take place until October 31.
Ireland are expected to emerge from a pool which includes Italy, Canada, Romania and France and will then play either New Zealand or Argentina in a quarter-final.
Advertising and sponsorship deals linked to the Rugby World Cup will generate €5m in revenue for TV3. Executives expect the tournament to generate so many viewers that TV3 will beat RTE to the top spot in the ratings for the two months it airs.
INM's reporting team for Rugby World Cup 2015 across the Sunday Independent, Irish Independent and Independent.ie includes some of the biggest names in the sport such as Tony Ward, Neil Francis, Isa Nacewa and Mick Galwey.
These stars took part in a panel discussion at an event on Thursday last in Lansdowne Rugby Club to launch INM's coverage of the tournament. Others present included INM chief executive Robert Pitt, editor in chief Stephen Rae and board members including Jerome Kennedy, as well as head of sports content Dave Courtney.
Rae said the night's event was about showcasing INM as a key rugby brand on this island, with the best rugby writers.
For clips and live coverage, visit independent.ie/rugby
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