Thursday 27 July 2017

Independent.ie among most trusted news sources, new survey shows

This website was named joint top of the table among sources of digital news

'In January, Independent.ie hit a record high of 6.183 million monthly unique mobile users, 3.4m of which are Irish adults visiting the Independent.ie site on their mobile phone on a monthly basis' (stock photo)
'In January, Independent.ie hit a record high of 6.183 million monthly unique mobile users, 3.4m of which are Irish adults visiting the Independent.ie site on their mobile phone on a monthly basis' (stock photo)
Independent.ie Newsdesk

Independent.ie Newsdesk

Independent.ie and the Irish Independent are the most trusted big news brands for Irish consumers, a new survey has shown.

The Reuters Institute Digital News Report 2017, released this morning, also shows that Independent.ie was one of the top main sources of news by digital brands in Ireland.

Our pace of growth outstripped RTE, the report reveals.

Independent.ie is now at the same level as RTE News Online in the Top 3 with Irish Times Online in fourth place.

"These figures paint a picture of growth in digital brands, perhaps indicating that consumers are relying more on a single favoured online brand rather than, as in the past, looking to a number of brands," the report finds. 

The means Independent.ie is increasingly the one-stop shop for our audience.

There was a seven point increase in this site being a source of news compared to a two point improvement with RTE with whom we are now neck and neck.

We are also amongst the top 'most trusted' news brands in this country.

Some 55pc of news consumers say both the Irish Independent and Independent.ie were among the most trusted news brands, ahead of the Irish Times in print and online.

The report comes six months after  this website hit a record 12 million unique users in January 2017 - confirming its position as Ireland’s most read Irish news website.

The Irish Independent is currently the market leader in the broadsheet daily market, selling more than the Irish Times and Irish Examiner.

The report, compiled by the Future Media and Journalism (FUJO) and partnered by the BAI, stated that Irish News consumers have more trust in news media than their counterparts internationally.

With Brexit, an Irish election and the election of Trump to the White House among many of the significant news events in 2016, Irish news consumers have reported that the Irish media is trustworthy.

Irish statistics show that some 72pc of Irish news consumers have trust in most of the news they consumer – this is up on the international figure of 71pc.

The report also noted the use of social media among younger audiences.

Munster news consumers were most interested in international, health, education, crime, security, political, weird and entertainment news.

The interest levels of consumers in Dublin and Leinster peaked on region, city and town news. Consumers in Dublin were also found to be more interest in business news.

Celeb and entertainment news were found to be among the areas consumers were least interested in.

Of those surveyed 42pc said they were not interested in sports news.

Independent.ie was named as joint top of the table among digital news sources (alongside TheJournal.ie and RTE news online) by those surveyed, with 19pc reporting Independent.ie as their main source of digital news that they read most frequently during the week. 

The website was also the third most accessed source of online news among those surveyed, woth 30pc reporting that it was their main source of news.

TheJournal.ie (32pc) and RTE News Online (31pc) were named the most accessed sites.

Meanwhile, the top five most accessed forms of traditional news were: RTE TV news. Sky News, BBC news, RTE radio news and the Irish Independent.

The Irish Independent, the Irish Times and RTE were in the top three when it came to best in accuracy, understanding complex issues and strong opinions.

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