Sunday 25 September 2016

Full of eastern promises

Published 19/06/2016 | 02:30

A still from the Ireland's Ancient East campaign
A still from the Ireland's Ancient East campaign

Failte Ireland Ireland, the agency charged with promoting tourism in the domestic market, has launched a new cross-channel campaign to promote the visitor experience that is Ireland's Ancient East - which spans from Carlingford to Cork.

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The full through-the-line campaign was devised by Rothco, as the lead creative agency, while Mindshare is handling the media. The digital agency In the Company of Huskies developed the digital assets, including a website, while The Reputations Agency is managing the PR.

The brand proposition underpinning Ireland's Ancient East, according to Failte Ireland, is routed in great stories, lush green landscapes and 5,000 years of history.

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