Fujifilm Reimagines Lost Phone Photos
Fujifilm Ireland has launched a new Irish campaign to promote its mobile app which aims to take the pain out of losing a mobile phone together with all the photos that are stored on it.
Created by the Dublin-based agency Bloom, the campaign taps into the fact that over 7,000 mobile phones are stolen or go missing every year in Ireland while many more are damaged, often irreparably.
The campaign takes a humorous look at the often extraordinary things people do when they lose their phone while showcasing the Imagine app which allows users to print photos directly via their phones by sending them to a Fujifilm store where they can collect them.
Sunday Indo Business