Sunday 30 April 2017

FBD highlights grass roots

FBD's new advertising campaign
FBD's new advertising campaign

FBD, one of Ireland's largest property and casualty insurers, has launched a new €2.5m brand refresh and advertising campaign that will run throughout the remainder of 2017.

Called 'Protection. It's in our Nature', the campaign was created by Y&R and was directed by Dublin-based film director Ian Power, while the director of photography was Game of Thrones' PJ Dillon. The voiceover is that of actor John Kavanagh.

With over 500,000 customers nationwide, the campaign aims to underline FBD's position as an insurer that has been supporting local communities for decades while drawing on its strong farming heritage.

The multimedia campaign will be rolled across TV, radio, out-of-home and digital.

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