Tuesday 17 October 2017

FarmIreland.ie links up with 'Rare Breed' for its new series

RARE DEAL: Sharon Ledwidge, TV3 group brands partnerships manager, Margaret Donnelly, editor of FarmIreland.ie, Sarah Geoghegan, Virgin Media Solutions brand executive, and Geoff Lyons, commercial director of Independent News and Media when it was announced that FarmIreland.ie were to sponsor the programme ‘Rare Breed’. Photo: Brian McEvoy
RARE DEAL: Sharon Ledwidge, TV3 group brands partnerships manager, Margaret Donnelly, editor of FarmIreland.ie, Sarah Geoghegan, Virgin Media Solutions brand executive, and Geoff Lyons, commercial director of Independent News and Media when it was announced that FarmIreland.ie were to sponsor the programme ‘Rare Breed’. Photo: Brian McEvoy
Wayne O'Connor

Wayne O'Connor

FarmIreland.ie - Ireland's leading digital agricultural news portal from INM - has announced its sponsorship of Rare Breed on TV3, 3e and be3.

The show, which provides an in-depth look into life on Irish farms, has returned for a second series, following a successful run last year.

The sponsorship is a wonderful fit for FarmIreland.ie, which was launched in late October 2016, to provide quality, real-time daily news for Irish farming.

Since its launch, FarmIreland.ie has grown to a monthly audience of almost 600,000 users, 6.3 million impressions and nearly 4,000 App downloads. Some 82pc of those are accessing the content on hand-held devices.

Geoff Lyons, commercial director of INM, said Rare Breed was a perfect fit for FarmIreland.ie as they shared the same audience - Ireland's farming community who were seeking quality content and information on farming life, and the ups and downs that go with it. "The website and app of FarmIreland.ie were launched in direct response to an appetite from our readers for quality content, reflecting real life, and the business of farming. It has seen hugely positive engagement from users, with a current reach on Facebook of 740,000 users and year-on-year growth of our farming audience has increased seven-fold."

Virgin Media Solutions brand partnerships manager Sharon Ledwidge said TV3 was delighted to partner with Farm Ireland on Rare Breed. "There are a number of natural synergies with this quality Irish programme and FarmIreland.ie. Both give viewers trusted insights."

Sunday Independent

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