Business Media

Wednesday 27 August 2014

Facebook commands 60pc of our social media traffic

Published 03/04/2014 | 02:30

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Facebook continues to dominate Irish social media use, according to new figures from global web-tracking firm Statcounter.

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The figures, right, which reflect 51 million Irish web views, show that Facebook commands 60pc of all Irish social media traffic, far ahead of Twitter and Tumblr, which both measured around 10pc. The next biggest social networks are Stumble Upon (8.5pc), Pinterest (5.5pc), reddit (3.3pc) and YouTube (1pc).

The most recent Ipsos MRBI social media quarterly survey suggests that there are two million Facebook users in Ireland. The survey, conducted among adults over 15, also says that there are around 770,000 Irish Twitter users and 750,000 LinkedIn users here. Meanwhile, the survey says that WhatsApp has around 850,000 Irish users, with around 600,000 Snapchat accounts here.

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