Electric Ireland home in on viewers
Campaign of the week
Electric Ireland has launched the latest instalment of its new cross-platform campaign aimed at highlighting the long-term savings consumers can make by switching to the utility provider in what is a highly competitive market.
Called 'Home Viewers', the campaign was created by TBWA\Dublin and builds on the company's Stay Happy strategy that is targeted at residential customers. The latest drive begins with a reprise of the original TV campaign creative before abruptly switching focus to a couple of Electric Ireland customers who are watching the ad in the comfort of their own home and discussing both the savings that can be made and the ease with which they can sign up to be a customer.
Sunday Indo Business