Thursday 27 April 2017

Bus Eireann's Big Red push

Part of Bus Eireann’s Big Red campaign material
Part of Bus Eireann’s Big Red campaign material Business Desk

Bus Eireann has launched a new €500,000 campaign to promote its inter-regional Expressway brand.

The campaign was created by Strategem iLabs and directed by John Moore, the Dundalk native who directed movies like Behind Enemy Lines and A Good Day to Die Hard.

With the tagline "Expressway, Way Better", it introduces the Big Red character - a metaphor for the company's luxury intercity fleet, which now boasts 4G WiFi, plug sockets and reclining leather seats and aims to convey the quality of the Expressway journey and experience as safe, comfortable, effortless and panoramic.

The campaigns will run across print, digital, OOH and broadcast channels over the coming months.

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