BT relies on Champions League football debut
Published 08/05/2015 | 02:30
BT Group said it was confident it could retain its edge over Sky and Virgin in the broadband market when it starts charging customers to watch Champions League football this year.
The UK market leader, which is buying mobile network EE for €16.9bn, added a record number of customers to its fibre network in the last quarter of its financial year, helping it beat expectations for annual earnings and raise its free cash flow outlook.
BT has invested heavily on sports rights to fight pay-TV group Sky in the battle for British consumers, offering its share of English Premier League games free to broadband subscribers.
Meanwhile, BT Ireland has seen its first quarter sales rise 2pc to £635m (€856m) compared to the same period last year.