Thursday 19 January 2017

Boots tribute to Irish women

Campaign of the week

Published 20/11/2016 | 02:30

Boots’ new Christmas ad campaign
Boots’ new Christmas ad campaign

Every year in Ireland, around 175,600 women sacrifice their Christmas Day to support others in their communities. As a tribute to these women, Boots Ireland has featured these dedicated women in its latest Christmas multi-platform advertising campaign, which was created by the Mother agency in London.

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The campaign, which launched this week, features a number of Irish women working in a wide range of jobs, including paramedics, hotel staff, nurses, midwives and carers.

As part of the campaign, the women were invited to take part in a day of pampering, with each treated to a full makeover experience by an expert team of Boots beauty advisors. The day culminated in a big "reveal" to friends and family.

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