Monday 24 July 2017

BnM's hare hits small screens

Bord na Mona's 'Naturally Driven' campaign
Bord na Mona's 'Naturally Driven' campaign
Independent.ie Newsdesk

For the past 82 years, Bord na Mona has more or less been synonymous with peat briquettes and turf bogs.

Over the past 20 years, however, the semi-state company has expanded its business into a wide range of ancillary sectors that now includes everything from renewable energy, waste management, biomass and horticulture, while maintaining its role as custodian of more than 80,000 hectares of bogs and other land around the country.

To highlight this diversity, the semi-state company has launched a multi-channel advertising campaign called 'Naturally Driven', which was created by the Dublin-based agency Chemistry.

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