Sunday 20 August 2017

AdLib: Sociable work a big plus for staff

Scotland’s First Minister Nicola Sturgeon who will address the Dublin Chamber in October
Scotland’s First Minister Nicola Sturgeon who will address the Dublin Chamber in October
Verve appointments Craig O’Rourke, Alana Dwyer and Michelle Flanagan

Michael Cullen

Most people in Ireland believe that having negative work colleagues is a good enough reason to leave a job and more women than men claim to be happier in their role, a survey by iReach Insights indicates. One in five employees in Ireland have changed jobs in the past year. The study of 1,000 adults found that 59pc of people see the difference between personal and company values a good reason to move on.

One in four men and one in five women consider a lack of a social scene with co-workers as a valid reason to quit. Over half of all respondents rate opportunities for promotion as an important factor when choosing a job.

When asked, "how happy are you in your current job?", 67pc replied happy, 14pc were said to be unhappy and 19pc claimed they were neither happy nor unhappy. Of those that were content in their work, 74pc were women and 61pc men. Not surprisingly, 63pc of workers think they deserve a pay rise, 27pc say they merit a bonus and one in four think they should be promoted.

The idea that life is too short to spend at a job that you don't like pushes people in Ireland to consider carefully different things when choosing a job. Factors that people rate as the top five most important reasons in accepting a job offer are a good salary (89pc), location of workplace (67pc), opportunity for advancement (54pc), positive job atmosphere (52pc) and the "job role specifics" (49pc).

A recent poll of marketers in the UK found that 62pc of executives are bored in their job, with three in every four admitting they have looked for a new position because of their dull work life. The CV-Library survey of 1,200 marketers found 38pc were bored on a weekly basis, with a further 19pc claiming they feel bored at work every day.

Only one in 10 marketers said they are never bored at work. When asked why, 38pc said it was simply because they dislike their job, while others mentioned there being little for them to do, demands on them to carry out repetitive and tedious tasks and the fact they hated working alone.

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The way Dubliners would like to see how the capital shapes up in the years to 2050 is the theme of a new survey run by the Dublin Chamber. Views are being shared in an online poll called the Great Dublin Survey. It aims to capture the ideas, hopes and wants of people living in Dublin and explores the need for better long-term planning.

The survey asks Dubliners of all ages to think ahead to 2050 and to consider where they want to live in the city, how they'd like to get around, the social amenities they'd hope to see locally, how prepared they are for tech to play a bigger role in daily life and the institutions and people that they expect will have a strong influence on their lives.

They are also being asked to mention the qualities of other cities that ought to be replicated in Dublin. Suggestions include Luxembourg's cleanliness, London's public transport network, Copenhagen's cycling infrastructure and green focus, Hong Kong's safety and Zurich's family friendliness.

The greatdublinsurvey.ie site will remain live until the end of June. The findings will be published later this year. Scotland's First Minister Nicola Sturgeon will address the Chamber's annual dinner in the Convention Centre in October.

Despite the fact that her Scottish National Party (SNP) lost 21 seats in the recent British general election, Sturgeon is regarded as a popular guest speaker and all 1,600 tickets are expected to be sold. Others who have addressed the dinner include former Manchester United boss Alex Ferguson, perfume entrepreneur Jo Malone and former US Secretary of State Hillary Clinton.

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Event agency Verve has made some new appointments. Craig O'Rourke returns as senior European producer, having first joined Verve in 2009.

He later co-founded events agency Twigged Creative. Alana Dwyer has been made activations account director, having joined from Goosebump. Michelle Flanagan is a new account director. She previously worked with Aiken Promotions and in event roles for the Rugby World Cup and the European Rugby Cup. Run by Ronan Traynor, Verve clients include Brown Thomas, Coca-Cola, Diageo, Electric Ireland and VHI.

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Susan Lawlor gives a fascinating account of her time working as a business director for the Dentsu agency in Japan on the latest IAPI blog. As Lawlor says, Dentsu is big.

It's Japan's largest ad agency by far and the fifth-ranked network in the world. The Shiodome HQ building, , is huge and Dentsu occupies 45 of the 48 floors. There are over 70 shuttle elevators and 6,000 Dentsu employees, including around 1,000 creatives.

Michael Cullen is editor of Marketing.ie; cullen@marketing.ie

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