Tuesday 25 October 2016

Adios, Steve and Rachel

Published 11/09/2016 | 02:30

Bank of Ireland’s new mortgage campaign
Bank of Ireland’s new mortgage campaign

Steve and Rachel, the neighbours from hell, have decided to move elsewhere as Bank of Ireland embarks on a new campaign to promote its mortgage offering that includes a cash-back incentive.

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Created by Cawley NeaTBWA, the new campaign from the bank has been developed following extensive customer research and depicts the journey that consumers undertake when buying a home.

Running across TV, print, online, radio and outdoor, the stars of the campaign are a 1970s avocado loo, a dull ham sandwich, and damp head towel as highs and lows of the home-buying journey are brought to life to the backing track of Don't Stop Believing by - you've guessed it - Journey.

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