Wednesday 24 May 2017

Adios, Steve and Rachel

Bank of Ireland’s new mortgage campaign
Bank of Ireland’s new mortgage campaign

Steve and Rachel, the neighbours from hell, have decided to move elsewhere as Bank of Ireland embarks on a new campaign to promote its mortgage offering that includes a cash-back incentive.

Created by Cawley NeaTBWA, the new campaign from the bank has been developed following extensive customer research and depicts the journey that consumers undertake when buying a home.

Running across TV, print, online, radio and outdoor, the stars of the campaign are a 1970s avocado loo, a dull ham sandwich, and damp head towel as highs and lows of the home-buying journey are brought to life to the backing track of Don't Stop Believing by - you've guessed it - Journey.

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