Friday 28 October 2016

A tall order from Just Eat

Published 02/10/2016 | 02:30

Just Eat’s campaign was produced by Antidote
Just Eat’s campaign was produced by Antidote

With competition in the restaurant home-delivery market set to crank up a notch with the imminent arrival of UberEats, and Deliveroo substantially increasing its footprint, the Dublin-based agency Bloom Advertising has created a new campaign for Just Eat, Ireland's leading online food ordering app, which launched this week.

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The campaign includes TV, online display, social, outdoor, transport and radio. The TV spot was produced by Antidote films with post-production by Windmill Lane and Raygun.

The ad depicts an eclectic group of friends at a casual social gathering and explores modern eating rituals and how the Just Eat brand has played a role in changing eating habits.

Sunday Indo Business

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