John's advice for other businesses
1 Sometimes you've got to swim upstream
"Sometimes you to have to ignore conventional wisdom and follow your own instinct and intuition. Sometimes other people don't know better, sometimes you do. Trust you own judgment and go for it."
2 Exceed your customer's expectations
"Customer referrals are often key to winning new business. Give your customers what they want and more. If you do, they'll come back over and over again. Make sure to put customer care at the heart of your company culture."
3 You don't have to do it all on your own "No one can know everything and no one can be good at everything. Surround yourself with as many experts as you can. Don't be afraid to ask for help and advice. It will help you grow and develop much faster."
Sunday Indo Business