Zamano apps axed from Apple's iPhone app store
Published 28/02/2010 | 05:00
Zamano, the listed mobile phone content company backed by former rugby star Brendan Mullin and Enterprise Ireland, has had "three to four" soft porn iPhone applications removed by Apple from its app store.
Last week Apple launched a purge of "risque" material from its hugely successful app download store. Around 50 companies had content removed, including Zamano.
A spokesman said that the removed apps were "experimental" and that Zamano, valued at €16m, was moving away from these soft-core picture messages into "higher value content".