WPP takes top spot among marketing giants
Published 06/01/2011 | 05:00
WPP GROUP has overtaken Publicis to become the biggest marketing group by revenue in the world, new research has shown.
According to a survey by "Marketing Services Financial Intelligence", WPP, whose chief executive Martin Sorrell is one of the most recognisable faces in the marketing world, reported revenues of $12.1bn (€9.2bn) in 2009 -- a 13pc increase on the previous year -- pushing it past US-based Omnicom, which recorded revenue of $11.7bn.
Carr Communications and DDFH&B are just two of WPP's companies in Ireland while Fleishman-Hillard and BBDO are both part of the Omnicom empire.
Omnicom remains the most profitable of the main firms, however, making a profit of $793m. WPP made $666m.
Publicis Group -- parent of QMP -- was third in the revenue list, beating Interpublic, Weber Shandwick's US-based parent.
The movement at the top of the list somewhat hides the fact that revenue earned by the major-listed players fell by more than 5pc as the global downturn continued to bite.